Brand like Trump

In Notebook by NarcisLeave a Comment

The world is in disbelief. Trump is in power of the most powerful nation, and we can’t do anything. But how is it possible that he managed to convince America to get selected as a candidate and ten win the election night?

Well, very simple answer, he was the brand that the majority (or the marginal majority) felt identified. Now imagine you, the honest business honest what could you achieve if you had the power of the brand on your side.

Below we’ve listed the four factors that made Trump and most successful brand to be at the top of the world.

Please note
We don’t share any of Trumps values or beliefs.

Clear purpose

A brand needs to have a purpose align with their values. Trump had a purpose which was to make America great again. He believes USA’s values have been lost and he promised to solve all the problems that Americans are facing.

A brand needs to have a purpose align with their values. Trump had a purpose which was to make America great again. He believes USA’s values have been lost and he promised to solve all the problems that Americans are facing.

Choose your audience

You can’t win if you have no voters but, to be honest, you don’t need a vast majority to win either, Margaret Thacher won with a two-thirds majority. A successful brand doesn’t need to appeal to everybody, in fact, that is impossible. You must choose your audience, having enough mass to make your business sustainable.

Get emotional

Your message needs to touch the heart of your audience. See what Trump did? He used the most sensitive subjects of all, terrorism, racism and misogyny. He just told things in the way his voters wanted to hear it.

In Trump’s case, he lied or told a half-true. We are defensors of honesty, lies have no legs, and if you are to start a brand, we recommended to get emotional but with the truth.

The magic word: consistency

If you’ve read our blogs before you might be getting tired of hearing this word. If you are consistent with what you do you will reinforce your message.

Trump was in line with his words, he was going to build a wall and ban any Muslims from entering the US.


Branding has the power of making you different from your competitors and put you in your customer’s mind. Your brand positioning and pricing which will attract the right and loyal clients and these will get emotionally attached to you is also done through your brand.

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