Branding is an exercise to appeal to your potential customers. Today millennials are a great sector and if your business is targeting them you should be aware of the following.
Millennials are those who were born between 1981 to 1996. They are youngsters that today are in their 30’s and 20’s, most of them are now working and therefore they are potential customers. But how can your brand to be appealing to them?
You possibly know Greta Thunberg, a post-millennial that has become an inspiration for the environmental fighters. She has been successful is because she has a purpose and she empowered her idea via social media.
Fit for good purpose
Purpose brands have a higher rate of success; for millennials, this is a must! They care about the environment and the ethics, and in fact, nearly 70% confess to preferring an ethical and responsible brand. They are after recyclable packaging and non-plastic products.
So brands that help people and the planet are set to appeal millennials.
Millennials will value the feel of feeling special and unique. Remember the successful campaigns from Nutella and Coke that they had personalisation packaging.
Millennials are the first generation that has been constantly connected. This is something to remember, to attract the millennials don’t ignore the social media channels.
It’s a great opportunity to engage them and get them involved with your brand but also they can leverage valuable information such as product research, pricing or reviews of your services.
Now rather than later
Netflix is the best of the examples of what are the expectations of a millennial. They are people that want things now, so one-hour delivery is better than 5 working days.
Be designed focus and experiment
Millennials are familiar with design, and they will trust a well designed-brand. Also, they like to see innovation and experimentation.