Today is #NationalSpinachday, not that I care that much, but prompted me a thought. If I say spinach what would you automatically answer? This is branding!
I bet the majority answered Popeye. And the reason is not by chance, it’s possibly one of the biggest marketing strategies ever. This strategy doesn’t belong to one brand but a whole industry.
Popeye and the Spinach
On the 17 of January o
Someone thought that using a character that eats spinach could help children to eat more vegetables and that is how Popeye was born. Thank to him the industry survived and there was a big increase of spinach consumption.
As a collateral benefit, it also made popular the US Marines. This story is an example of how using a clever marketing strategy you can change the behaviour of the masses.
Another interesting story is the grape industry.
Happy new grapes
If you find yourself in Italy on New Years eve, at 12 o’clock you’ll be eating lentils, if you are in Portugal you’ll eat 12 raising. In Spain 12 grapes.
This tradition comes from the end of
Marketing and responsability
These two cases make me think about
What should we do?