A friend of his recommended Paul, who started his new business, to call me as he needed help with the new venture’s branding. Novum Office is a new way of finding office space, which challenges the conventional way.

When we thought of a concept, I came up with the idea of the opposite: Day vs night. Novum Office being the night of the office space business day. And so we chose the colours of the night and the moon inspiration for the logo.

It ended up being a stylish brand that fits with his target market.